BPM Artist Agency, is seeking an exceptional and results-driven Social Media Marketing Manager to join our dynamic team. You will be the driving force behind our artists’ online presence. This is a unique opportunity to work in the exciting world of music, where you’ll play a crucial role in promoting our roster of exceptional artists to a global audience.
Position Overview
As the Social Media Marketing Manager you will play a pivotal role in shaping our artists’ digital footprint and elevating their brand image. You will be responsible for developing and implementing comprehensive social media strategies that enhance our artists’ presence, engage their fan base, and drive organic growth. You will work with some of the industry’s most promising talents and make a significant impact in the ever-evolving landscape of music marketing.
Responsibilities
- Develop and implement comprehensive social media strategies that effectively showcase our artists and drive engagement across various platforms, including Facebook, Instagram, TikTok, Twitter, and YouTube.
- Create and curate compelling content that captures the essence of our artists’ music and resonates with their target audience, fostering a deep sense of connection and loyalty.
- Manage social media accounts, ensuring consistency in branding, tone, and messaging, while actively monitoring and responding to comments, inquiries, and trends.
- Collaborate closely with artists, their management teams, and internal stakeholders to align social media efforts with overall marketing and promotional campaigns.
- Stay ahead of industry trends and emerging social media platforms, exploring innovative strategies to maximise our artists’ online visibility and fan base growth.
- Monitor and analyse key performance indicators, providing regular reports on the effectiveness of social media campaigns and implementing adjustments for continuous improvement.
- Develop and nurture relationships with influencers, industry professionals, and strategic partners to amplify our artists’ reach and cultivate meaningful collaborations.
Essential Qualities
- Proven track record in successfully managing social media platforms and executing impactful campaigns, preferably within the music or entertainment industry.
- In-depth knowledge of social media best practices, algorithms, and emerging trends, with a keen eye for innovative storytelling techniques and viral content creation.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and adapt messaging to different platforms and audiences.
- Proficiency in social media management tools, analytics platforms, and scheduling software to streamline workflows and optimise content performance.
- Strong project management abilities, including the capacity to multitask, prioritise, and meet deadlines in a fast-paced and deadline-driven environment.
- Passion for music and a comprehensive understanding of the diverse genres, cultures, and nuances within the industry.
- A collaborative and adaptable mindset, with the capacity to work closely with artists and teams of varying backgrounds and personalities.
Desirable Qualities
- Educated to degree standard in a relevant marketing area.
- Experience working directly with musicians, record labels, or talent management agencies, with a deep understanding of the artist development process.
- Familiarity with digital advertising platforms, paid social media campaigns, and performance marketing metrics.
- Proficiency in graphic design, photo editing, and video production software to create visually captivating content.
- Knowledge of search engine optimisation (SEO) principles and the ability to optimise social media content for increased discoverability.
- Understanding of intellectual property rights and copyright regulations as they pertain to social media marketing in the music industry.
- Strong networking and relationship-building skills, with the ability to forge connections with influencers, bloggers, and key industry players.
Company Benefits
- Flexitime
- Company pension
- Employee discount
- Cycle to work scheme
- Life insurance
- Private medical insurance
- Health & wellbeing programme
- Gym membership
Join BPM Artist Agency and become an integral part of our passionate team, dedicated to nurturing exceptional talent and shaping the future of music.
To apply, please submit your CV and a cover letter below including an explanation of how your skills and experience align with our requirements. Please also include links to a portfolio of previous works outlining your involvement in the creative process and delivery.
We look forward to discovering the perfect candidate who shares our commitment to excellence and the transformative power of music.
Application Closing Date: 8.9.2023